Hedvig Lyche joins Hill+Knowlton Strategies as the Director of CSR and Better Impact for the Singapore office.
Hedvig is a communications expert with 14 years of experience in strategic brand planning, communication strategy development and delivering to-market strategies across APAC and Europe. Starting her career as a planner in Ogilvy and TBWA, she’s since worked as a senior regional planner in digital agency Mullen Lowe Profero and later on as Global Head of Strategy and GM Singapore and Hong Kong for content marketing agency King Content.
In 2017 Hedvig left in order to start her own strategic consultancy Core with a dedicated focus on helping companies define and implement initiatives around Business for Better. She worked on CSR program strategies for brands such as NUS, RMIT, Crossbridge Capital, Lynx, DBS, Goodman Fielder, and DHL.
Hedvig has always been involved in environmental and social activities even prior to Core; through her work with Greenpeace in the early 2000’s, her role in the realisation of conservation platform and programme LAMTIB across Asia, her role as consultant and advisor to Thome Ship Management CSR initiatives in Singapore, and her participation in debates and local initiatives around conservation and climate change.
At Hill+Knowlton Strategies, Hedvig is helping clients define, develop and deliver powerful and impactful CSR and Better Impact strategic initiatives to help drive change for better for people, planet and organisations.
Hedvig holds a Bachelor of Honors in International Business and Communication from AUT.