As Earth Day is celebrated around the world, Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has launched Better Impact, the umbrella for the firm’s global citizenship and sustainability offer synchronizing more than a decade of experience in this space across H+K’s extensive network.

“Better Impact empowers brands to achieve more and have a positive impact on people and our planet, which has never been more important than it is in this moment. This global offering strategically supports our client-centric approach to drive growth, build reputation and mitigate risk for clients around the world.”

AnnaMaria DeSalva, H+K Global Chairman and CEO

Rooted in H+K’s purpose-driven 3P Communications approach, Better Impact allows organizations to draw on the firm’s sustainability, philanthropy, diversity + inclusion, disaster relief + humanitarian aid, supply chain, community engagement, and Environmental, Sustainability and Corporate Governance (ESG) expertise.

The offering taps into H+K’s full range of capabilities as a firm, including: the Better Impact scorecard, which launched in 2017 and benchmarks companies’ progress against the United Nations Sustainable Development Goals (SDGs); data + analytics; auditing + benchmarking; strategy + program development; issues + crisis management; executive visibility + positioning; stakeholder engagement + strategic partnerships; reporting, measurement + rankings.

H+K leverages its Better Impact capabilities to support a wide range of clients globally, including Cotton Council International, Procter & Gamble (P&G), Rockwell Automation and multi award-winning campaigns for Ålandsbanken and Doconomy.

H+K has offices in more than 40 countries worldwide, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool and H+K Smarter™, a behavioral science unit.