Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has appointed key senior hires strengthening its Regional Hub capabilities in Singapore.
Jason Cheang has been appointed as Director of Integrated Communications. With over sixteen years of experience in digital strategy and marketing communications in the region, Jason joins the team to drive H+K Asia’s Innovation + Creativity (I+C) Hub. Prior to joining H+K, Jason was the Head of Digital, Asia Pacific & Japan for the Metia Group.
An experienced and award-winning communications strategist, Jason’s expertise in digital strategy, creative ideation, and experiential events has enabled him to work with various enterprise, consumer and government clients including Singapore Tourism Board, Ministry of Transport, GovTech, Singtel, Dell Technologies, Costa Coffee, Marks & Spencer, British Council, and Citibank.
Meanwhile, the agency has also appointed Vylvianne Devajothi as Regional PR Services Lead. Vylvianne brings nearly a decade of experience in the consumer and enterprise technology sectors across both Asia Pacific and the US and will grow H+K’s regional clients through consistent and impactful communication programmes rooted in insights and creativity. Vylvianne’s expertise ranges across PR, digital, social and offline, with a focus on content strategy and distribution.
In a previous role, Vylvianne led integrated communications for corporate clients across PR and social at Havas Singapore, amidst a primarily paid media and creative set-up. Her portfolio of clients included brands such as Nikon, Changi Airport Group, Philip Morris International, Singapore Management University, Roche Diagnostics, Qlik, Red Hat, and Tata Communications. She has also worked out of San Jose, California, at a technology PR agency on brands such as Avast Software, Nokia Nuage Networks, NXP Semiconductors, and Dimension Data.
Matthew Briant, Head of H+K’s I+C Hub in Asia and Managing Director, H+K Singapore, commented: “I am thrilled to have these two accomplished individuals join our regional Hub team. At H+K, we put creativity and team culture at the heart of everything we do. I am confident that this further strengthening of our regional capabilities will drive greater value for our clients through consistently delivering the highest standard of creative and strategic communications across Asia.”
Both hires report directly to Briant, who assumed his role in September 2019.
“Having Jason and Vylvianne onboard underlines our ambition to aggressively pursue growth and focus on creating leading-edge offerings for our clients across the region. Our Innovation + Creativity Hub has been successfully providing our regional clients with Podcasting and Multi-Platform Measurement services particularly in these times among others. By bringing on board these talented minds, I look forward to strengthening our capabilities by implementing customer-centric solutions ensuring purpose and excellence at the centre” said HS Chung, President, H+K Asia.  
As the regional hub for our Asia business, H+K Singapore provides its clients with a regional view through a local lens. The team is built to drive regional consistency, whilst being aligned with local market nuances, and help brands to communicate effectively across a fragmented landscape. H+K’s hub-spoke model drives economies of scale for our regional clients by consolidating the briefing process, scaling up productivity and streamlining insights across markets.
The Innovation + Creativity team at Hill+Knowlton Strategies, Singapore, houses expertise in digital planning + optimisation, data + analytics, behavioural science and content + publishing.