As Covid-19 continues to wreak havoc around the world, impacting people and businesses everywhere, the value of environmental, social and governance (ESG) practices to companies has never been greater. The Coronavirus has not only changed the way we work but it has also acted as a catalyst for Brands and Businesses to stop and take stock, reassess and adjust their operational and marketing strategies towards a more sustainable business model.
In our latest Better Impact interview, Tim Williamson, Managing Director Asia Pacific at Telum Media talks to Hedvig Lyche, Director of CSR and Better Impact, at Hill+Knowlton Strategies in Singapore about the recently launched Project Impact, described as a ‘Tinder’ for brands and NGOs, and on why COVID-19 has put the spotlight on CSR, and created new opportunities for businesses in Asia.