Understanding the science of human behavior is an important art to master in the context of communications. Behavioural scientists are able to identify the conscious and unconscious drivers behind how people think, behave and make decisions. As we are now forced to quickly move into new business operating environments, brands will need to gather more insights on how to create communications campaigns that will truly impact, influence and resonate with their target audience.

This is Part One in our two-part H+K Route to Recovery Series. Through these webinar series, we aim to help our clients and brands with the intelligence and tools necessary to navigate this complex business + communications operating environment presented by COVID-19. As the COVID-19 global pandemic continues to unfold, forcing us to quickly move into new business operating environments, brands will need to gather more insights on how to create communications campaigns that will truly impact, influence and resonate with their target audience. 

In this webinar, H+K’s panel of experts will discuss the fundamental changes in consumer behaviours and stakeholder attitudes that brands will need to effectively address through their messaging, channels, platforms and formats in a post-COVID world.