Earlier this year, in response to businesses and organisations struggling to find their role and purpose in a COVID-19 reality, Hill+Knowlton Strategies launched Better Impact™; a strategically targeted offering designed to help brands build and implement initiatives for better, measured against the United Nations 17 Sustainable Development Goals.

Consumption is changing, attitudes are changing, and a global consciousness is evolving along with more enlightened self-interest. This change in our collective behaviour is putting pressure on companies to act more ethically, consciously and sustainably. At H+K Better Impact we specialise in designing strategic CSR initiatives for brands that focus on delivering impact, building reputation and stimulating growth.

This is Part Two and the final session of the H+K Route to Recovery Series. Through these webinar series, we aim to arm our clients and brands with the intelligence and tools necessary to navigate this complex business + communications operating environment presented by COVID-19.

In this webinar, our panelists will discuss this new and pressing need for brands to pivot and adjust for better. With consumers and stakeholders demanding more sustainable, ethical and socially conscious operations; how can brands effectively integrate a sustainability-driven purpose into their business strategy?