Adeline brings over 20 years of consultancy and in-house experience in public relations (PR) and marketing communications. She has a strong focus on technology, corporate and consumer practices; and draws her energy from creating marketing outcomes that are aligned to business goals for our clients. Her core expertise includes developing and executing leadership programmes, as well as omni-channel digital campaigns across Asia Pacific.
Adeline has worked with a variety of international and local brands including *Scape, A10 Networks, Bayer, CareerBuilder, Dell, ExxonMobil (for Mobil 1 brand), Far East Hospitality, Kimberly Clark (for Kleenex and Scott brands), Microsoft, Orange Business Services, Siemens, Singtel, Resorts World Sentosa, Volkswagen and VeriSign.
She has previously held roles in IPG-networked agencies in Singapore and China. Adeline was also the owner of SG Story, a local boutique agency that specialised in audience engagement, content development and path-to-purchase marketing. Prior to joining H+K Strategies, Adeline was the Head of PR and Business Director at ADK Connect, a digital creative agency. This was a result of an acquisition-hire exercise between ADK Connect and SG Story, where she was tasked to establish the PR and content team. She was also responsible for educating and coaching senior leaders on effective, compelling, and authentic communications that build relationships in complex and ever-changing situations.
Adeline holds a Bachelor of Arts (Mass Communications) with Distinction from the Royal Melbourne Institute of Technology, Australia.