Leadership

Matthew Briant

Managing Director
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Matthew is Managing Director of Hill+Knowlton Strategies – Singapore, a central hub for our Asia Business.

He has over 10 years’ experience in Singapore working within media, agency and client organizations to define end-to-end communication frameworks for the regions diverse collection of markets and cultures.

Matthew has been instrumental in growing the business to include Global brands such as Spotify, Salesforce & Essilor into our portfolio of regional clients. As Head of H+K’s Innovation + Creative Studio in Asia, Matthew was instrumental in launching our Executive podcast suite in Singapore and also built H+K’s Made2Measure offering, data visualisation and reporting platform that can effectively capture, analyse and present large sets of complex data in a more simplistic way to uncover insights effectively.

Matthew  is also responsible for spearheading H+K’s Sustainability Consulting offering, Better Impact across Asia. Under his leadership, we launched Project Impact, a platform designed to connect brands and businesses with NGOs to help facilitate impactful collaborations for a better future.

Prior to joining H+K, Matthew was known for transitioning branded content, media, and data, in-house at The Walt Disney Company, where he was responsible for all branded communications across Marvel, Star Wars, Disney & Pixar. Building an engaged fan base of more than 200m people in Asia. Prior to this, Matthew was a Director at Dentsu Aegis Network, where he led the communications strategy for Mondelez, Fuji Xerox and The Sands Group across the region.

At H+K, Matthew and his team help clients to protect, enhance or build their brand’s reputation in the media and with their key stakeholders, at a time when both story formats and the media landscape are rapidly evolving across the region. Matthew believes in building teams made up of great human beings, that professionals want to be a part of, and brands want to partner with. By putting trust and respect at the center of team culture, Matthew strives for members to feel secure at work and energised by the people around them. So together they can achieve milestones worth celebrating.


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Jason Cheang

Director of Integrated Communications
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Jason Cheang joins Hill+Knowlton Strategies as the Director of Integrated Communications for the Singapore office.

Jason is an experienced digital strategist who began his career in International Communications under the Singapore Tourism Board. He went on to helm the youth marketing portfolio as well as the Digital Strategy team; and was also the marketing lead for signature events such as the Singapore Fashion Festival, Christmas in the Tropics, Great Singapore Sale & ZoukOut.

Jason was awarded STB’s Value Award, Super Value Award, Ministry of Trade and Industry’s Excel Activist Award; and was Singapore’s representative in the ASEAN’s Marketing Task Force. He went on to help craft Singapore Institute of Technology’s integrated marketing strategy and digital roadmap and ran his own digital & events agency, which was successfully acquired by an Australian digital agency. Prior to joining H+K, Jason was the Head of Digital, Asia Pacific & Japan for the Metia Group.

With over 16 years of marketing experience, he has managed retainers, projects, and digital training for brands like the STB, Sentosa Development Corporation, Prime Minister’s Office, Ministry of Transport, Ministry of Education, National Environment Agency, GovTech, Building & Construction Authority, Singtel, Starhub, Dell Technologies, Check Point Software Technologies, Rubrik Inc., Costa Coffee, Marks & Spencer, British Council, CapitaLand Ltd, Citibank, and Nanyang Polytechnic.

Jason holds a Bachelor of Arts in Philosophy from the National University of Singapore.


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Selena Sheikh

Head of National PR Services
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Selena Sheikh is the PR Services Lead at Hill+Knowlton Strategies Singapore and has close to 20 years of experience as an in-house and agency communications professional. A B2B technology specialist, she has worked with many global clients and companies in the technology, emerging technology, science, corporate, tourism, education and government sectors. She also coaches C-suite clients and advises them on thought leadership programmes, stakeholder relations, and media strategy and engagement.

Prior to Hill+Knowlton Strategies, she was the Executive Director and Co-Founder of a boutique PR agency, where she was the Technology and Event PR lead. Her client retainers included LASALLE College of the Arts, Hitachi Vantara, Horangi Cyber Security, IPI Singapore for TechInnovation and Koelnmesse Pte Ltd, where she led media relations for events such as EmTech Asia, SIGGRAPH Asia, and IDEM Singapore. She has also worked with global PR agencies and MNCs such as Thuraya Telecommunications (Dubai), Tyco Fire & Security, and Jones Lang LaSalle.

Selena has advised many global and regional companies, including Arm, Bushiroad SEA, OANDA, L’oreal (For Women in Science), Web in Travel, FASTBOOKING, Sony Ericsson, Motorola, Salesforce, and government clients such as Singapore Tourism Board, National Research Foundation and Media Development Authority, on corporate reputation, thought leadership and stakeholders engagement programmes.

Selena holds a Bachelor of Arts in Mass Communications from Oklahoma City University and is conversant in Mandarin.


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Vylvianne Devajothi

Regional PR Services Lead
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Vylvianne Devajothi joins Hill+Knowlton Strategies as the Regional PR Services Lead in the Singapore office.

With robust agency experience in the consumer and enterprise technology sectors across both Asia Pacific and the US, Vylvianne helps clients to engage in meaningful relationships with their stakeholders via strategic communications programmes.

As H+K’s Regional PR Services Lead, Vylvianne currently leads the Spotify and Transitions hub accounts at Hill+Knowlton Strategies Singapore and handles strategic planning and oversees multi-market management across eight markets in the region.

On a global and regional level, she has also led various brand positioning, content development, social-digital campaigns, toolkit development work, and crisis management programmes for clients including Nikon, Changi Airport Group, Philip Morris International, Singapore Management University, Roche Diagnostics, Qlik, Red Hat and Tata Communications.

In a previous role, Vylvianne led integrated communications for corporate clients across PR and social at Havas Singapore, amidst a primarily paid media and creative set up. She has also spent time working out of San Jose, California, at a technology PR agency on brands such as Avast Software, Nokia Nuage Networks, NXP Semiconductors, and Dimension Data.

Vylvianne graduated from Singapore Management University with a Bachelor of Social Science degree and holds a double Major in Corporate Communication and Psychology.


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