Justin Then

CEO, H+K Singapore & Lumos H+K Malaysia
Read Bio

Justin is the Chief Executive Officer of Lumos H+K Malaysia and H+K Singapore – a central hub for our Asia Business.

In his previous role, Justin was the Managing Director of Lumos Hill+Knowlton Strategies, as a result of the integration exercise between Justin’s own agency LUMOS PR and Hill+Knowlton Strategies in Malaysia.​

Prior to the integration exercise, Justin had led a team of 12 consultants under LUMOS PR where he provided strategic communications services and senior counsel on crisis and issues to a multitude of clients including McDonald’s, Heineken, CCC-ECRL, Mubadala Petroleum, Shell and Ministry of Education.​

Before venturing out to establish LUMOS PR in 2017, Justin was the Managing Director of Hill+Knowlton Strategies. ​Prior to that, Justin headed the Technology Practice at a local boutique agency where he led a team servicing clients such as Dell, Intel, Microsoft, Hitachi Data Systems, and Alcatel Lucent.​​

Justin’s core skills are in the areas of crisis & issues management, training (spokesperson training and crisis comms simulation), corporate communications, and technology.​

Justin was a hard-nosed technology journalist/editor with Computerworld Malaysia for over 8 years and also a founding editor of PC.com for two years. He holds a BA in Humanities (majoring in Philosophy) from La Trobe University, Australia.


Read articles by Justin Then

Adeline Lee

General Manager, H+K Singapore
Read Bio

Adeline brings over 20 years of consultancy and in-house experience in public relations (PR) and marketing communications. She has a strong focus on technology, corporate and consumer practices; and draws her energy from creating marketing outcomes that are aligned to business goals for our clients. Her core expertise includes developing and executing leadership programmes, as well as omni-channel digital campaigns across Asia Pacific.

Adeline has worked with a variety of international and local brands including *Scape, A10 Networks, Bayer, CareerBuilder, Dell, ExxonMobil (for Mobil 1 brand), Far East Hospitality, Kimberly Clark (for Kleenex and Scott brands), Microsoft, Orange Business Services, Siemens, Singtel, Resorts World Sentosa, Volkswagen and VeriSign.

She has previously held roles in IPG-networked agencies in Singapore and China. Adeline was also the owner of SG Story, a local boutique agency that specialised in audience engagement, content development and path-to-purchase marketing. Prior to joining H+K Strategies, Adeline was the Head of PR and Business Director at ADK Connect, a digital creative agency. This was a result of an acquisition-hire exercise between ADK Connect and SG Story, where she was tasked to establish the PR and content team. She was also responsible for educating and coaching senior leaders on effective, compelling, and authentic communications that build relationships in complex and ever-changing situations.

Adeline holds a Bachelor of Arts (Mass Communications) with Distinction from the Royal Melbourne Institute of Technology, Australia.

Read articles by Adeline Lee

Jason Cheang

Director, Innovation and Creativity, Asia
Read Bio

Jason Cheang joins Hill+Knowlton Strategies as the Director of Integrated Communications for the Singapore office.

Jason is an experienced digital strategist who began his career in International Communications under the Singapore Tourism Board. He went on to helm the youth marketing portfolio as well as the Digital Strategy team; and was also the marketing lead for signature events such as the Singapore Fashion Festival, Christmas in the Tropics, Great Singapore Sale & ZoukOut.

Jason was awarded STB’s Value Award, Super Value Award, Ministry of Trade and Industry’s Excel Activist Award; and was Singapore’s representative in the ASEAN’s Marketing Task Force. He went on to help craft Singapore Institute of Technology’s integrated marketing strategy and digital roadmap and ran his own digital & events agency, which was successfully acquired by an Australian digital agency. Prior to joining H+K, Jason was the Head of Digital, Asia Pacific & Japan for the Metia Group.

With over 16 years of marketing experience, he has managed retainers, projects, and digital training for brands like the STB, Sentosa Development Corporation, Prime Minister’s Office, Ministry of Transport, Ministry of Education, National Environment Agency, GovTech, Building & Construction Authority, Singtel, Starhub, Dell Technologies, Check Point Software Technologies, Rubrik Inc., Costa Coffee, Marks & Spencer, British Council, CapitaLand Ltd, Citibank, and Nanyang Polytechnic.

Jason holds a Bachelor of Arts in Philosophy from the National University of Singapore.

Read articles by Jason Cheang

Selena Sheikh

Head of National PR Services
Read Bio

Selena Sheikh is the PR Services Lead at Hill+Knowlton Strategies Singapore and has close to 20 years of experience as an in-house and agency communications professional. A B2B technology specialist, she has worked with many global clients and companies in the technology, emerging technology, science, corporate, tourism, education and government sectors. She also coaches C-suite clients and advises them on thought leadership programmes, stakeholder relations, and media strategy and engagement.

Prior to Hill+Knowlton Strategies, she was the Executive Director and Co-Founder of a boutique PR agency, where she was the Technology and Event PR lead. Her client retainers included LASALLE College of the Arts, Hitachi Vantara, Horangi Cyber Security, IPI Singapore for TechInnovation and Koelnmesse Pte Ltd, where she led media relations for events such as EmTech Asia, SIGGRAPH Asia, and IDEM Singapore. She has also worked with global PR agencies and MNCs such as Thuraya Telecommunications (Dubai), Tyco Fire & Security, and Jones Lang LaSalle.

Selena has advised many global and regional companies, including Arm, Bushiroad SEA, OANDA, L’oreal (For Women in Science), Web in Travel, FASTBOOKING, Sony Ericsson, Motorola, Salesforce, and government clients such as Singapore Tourism Board, National Research Foundation and Media Development Authority, on corporate reputation, thought leadership and stakeholders engagement programmes.

Selena holds a Bachelor of Arts in Mass Communications from Oklahoma City University and is conversant in Mandarin.

Read articles by Selena Sheikh

Vylvianne Devajothi

Regional PR Services Lead
Read Bio

Vylvianne Devajothi joins Hill+Knowlton Strategies as the Regional PR Services Lead in the Singapore office.

With robust agency experience in the consumer and enterprise technology sectors across both Asia Pacific and the US, Vylvianne helps clients to engage in meaningful relationships with their stakeholders via strategic communications programmes.

As H+K’s Regional PR Services Lead, Vylvianne currently leads the Spotify and Transitions hub accounts at Hill+Knowlton Strategies Singapore and handles strategic planning and oversees multi-market management across eight markets in the region.

On a global and regional level, she has also led various brand positioning, content development, social-digital campaigns, toolkit development work, and crisis management programmes for clients including Nikon, Changi Airport Group, Philip Morris International, Singapore Management University, Roche Diagnostics, Qlik, Red Hat and Tata Communications.

In a previous role, Vylvianne led integrated communications for corporate clients across PR and social at Havas Singapore, amidst a primarily paid media and creative set up. She has also spent time working out of San Jose, California, at a technology PR agency on brands such as Avast Software, Nokia Nuage Networks, NXP Semiconductors, and Dimension Data.

Vylvianne graduated from Singapore Management University with a Bachelor of Social Science degree and holds a double Major in Corporate Communication and Psychology.

Read articles by Vylvianne Devajothi
No Leader to Show