Matthew is Managing Director of Hill+Knowlton Strategies – Singapore, a central hub for our Asia Business.
He has over 10 years of experience in Singapore working within media, agency and client organizations to define end-to-end communication frameworks for the region’s diverse collection of markets and cultures.
Prior to joining H+K, Matthew was known for transitioning branded content, media, and data, in-house at The Walt Disney Company, where he was responsible for all branded communications across Marvel, Star Wars, Disney & Pixar. Building an engaged fan base of more than 200m people in Asia. Prior to this, Matthew was a Director at Dentsu Aegis Network, where he led the communications strategy for Mondelez, Fuji Xerox and The Sands Group across the region.
At H+K, Matthew and his team help clients to protect, enhance or build their brand’s reputation in the media and with their key stakeholders, at a time when both story formats and the media landscape are rapidly evolving across the region.
Matthew believes in building teams made up of great human beings, that professionals want to be a part of, and brands want to partner with. By putting trust and respect at the center of team culture, Matthew strives for members to feel secure at work and energized by the people around them. So together they can achieve milestones worth celebrating.
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Hedvig Lyche joins Hill+Knowlton Strategies as the Director of CSR and Better Impact for the Singapore office.
Hedvig is a communications expert with 14 years of experience in strategic brand planning, communication strategy development and delivering to-market strategies across APAC and Europe. Starting her career as a planner in Ogilvy and TBWA, she’s since worked as a senior regional planner in digital agency Mullen Lowe Profero and later on as Global Head of Strategy and GM Singapore and Hong Kong for content marketing agency King Content.
In 2017 Hedvig left in order to start her own strategic consultancy Core with a dedicated focus on helping companies define and implement initiatives around Business for Better. She worked on CSR program strategies for brands such as NUS, RMIT, Crossbridge Capital, Lynx, DBS, Goodman Fielder, and DHL.
Hedvig has always been involved in environmental and social activities even prior to Core; through her work with Greenpeace in the early 2000’s, her role in the realisation of conservation platform and programme LAMTIB across Asia, her role as consultant and advisor to Thome Ship Management CSR initiatives in Singapore, and her participation in debates and local initiatives around conservation and climate change.
At Hill+Knowlton Strategies, Hedvig is helping clients define, develop and deliver powerful and impactful CSR and Better Impact strategic initiatives to help drive change for better for people, planet and organisations.
Hedvig holds a Bachelor of Honors in International Business and Communication from AUT.
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Selena Sheikh is the PR Services Lead at Hill+Knowlton Strategies Singapore and has close to 20 years of experience as an in-house and agency communications professional. A B2B technology specialist, she has worked with many global clients and companies in the technology, emerging technology, science, corporate, tourism, education and government sectors. She also coaches C-suite clients and advises them on thought leadership programmes, stakeholder relations, and media strategy and engagement.
Prior to Hill+Knowlton Strategies, she was the Executive Director and Co-Founder of a boutique PR agency, where she was the Technology and Event PR lead. Her client retainers included LASALLE College of the Arts, Hitachi Vantara, Horangi Cyber Security, IPI Singapore for TechInnovation and Koelnmesse Pte Ltd, where she led media relations for events such as EmTech Asia, SIGGRAPH Asia, and IDEM Singapore. She has also worked with global PR agencies and MNCs such as Thuraya Telecommunications (Dubai), Tyco Fire & Security, and Jones Lang LaSalle.
Selena has advised many global and regional companies, including Arm, Bushiroad SEA, OANDA, L’oreal (For Women in Science), Web in Travel, FASTBOOKING, Sony Ericsson, Motorola, Salesforce, and government clients such as Singapore Tourism Board, National Research Foundation and Media Development Authority, on corporate reputation, thought leadership and stakeholders engagement programmes.
Selena holds a Bachelor of Arts in Mass Communications from Oklahoma City University and is conversant in Mandarin.
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Vylvianne Devajothi joins Hill+Knowlton Strategies as the Regional PR Services Lead in the Singapore office.
With robust agency experience in the consumer and enterprise technology sectors across both Asia Pacific and the US, Vylvianne helps clients to engage in meaningful relationships with their stakeholders via strategic communications programmes.
As H+K’s Regional PR Services Lead, Vylvianne currently leads the Spotify and Transitions hub accounts at Hill+Knowlton Strategies Singapore and handles strategic planning and oversees multi-market management across eight markets in the region.
On a global and regional level, she has also led various brand positioning, content development, social-digital campaigns, toolkit development work, and crisis management programmes for clients including Nikon, Changi Airport Group, Philip Morris International, Singapore Management University, Roche Diagnostics, Qlik, Red Hat and Tata Communications.
In a previous role, Vylvianne led integrated communications for corporate clients across PR and social at Havas Singapore, amidst a primarily paid media and creative set up. She has also spent time working out of San Jose, California, at a technology PR agency on brands such as Avast Software, Nokia Nuage Networks, NXP Semiconductors, and Dimension Data.
Vylvianne graduated from Singapore Management University with a Bachelor of Social Science degree and holds a double Major in Corporate Communication and Psychology.
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