Leadership

Matthew Briant

Managing Director
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Matthew is Managing Director of Hill+Knowlton Strategies – Singapore, a central hub for our Asia Business.

He has over 10 years of experience in Singapore working within media, agency and client organizations to define end-to-end communication frameworks for the region’s diverse collection of markets and cultures.

Prior to joining H+K, Matthew was known for transitioning branded content, media, and data, in-house at The Walt Disney Company, where he was responsible for all branded communications across Marvel, Star Wars, Disney & Pixar. Building an engaged fan base of more than 200m people in Asia. Prior to this, Matthew was a Director at Dentsu Aegis Network, where he led the communications strategy for Mondelez, Fuji Xerox and The Sands Group across the region.

At H+K, Matthew and his team help clients to protect, enhance or build their brand’s reputation in the media and with their key stakeholders, at a time when both story formats and the media landscape are rapidly evolving across the region.

Matthew believes in building teams made up of great human beings, that professionals want to be a part of, and brands want to partner with. By putting trust and respect at the center of team culture, Matthew strives for members to feel secure at work and energized by the people around them. So together they can achieve milestones worth celebrating.


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Hedvig Lyche

CSR & Better Impact Lead
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Hedvig Lyche joins Hill+Knowlton Strategies as the Director of CSR and Better Impact for the Singapore office.

Hedvig is a communications expert with 14 years of experience in strategic brand planning, communication strategy development and delivering to-market strategies across APAC and Europe. Starting her career as a planner in Ogilvy and TBWA, she’s since worked as a senior regional planner in digital agency Mullen Lowe Profero and later on as Global Head of Strategy and GM Singapore and Hong Kong for content marketing agency King Content.

In 2017 Hedvig left in order to start her own strategic consultancy Core with a dedicated focus on helping companies define and implement initiatives around Business for Better. She worked on CSR program strategies for brands such as NUS, RMIT, Crossbridge Capital, Lynx, DBS, Goodman Fielder, and DHL.

Hedvig has always been involved in environmental and social activities even prior to Core; through her work with Greenpeace in the early 2000’s, her role in the realisation of conservation platform and programme LAMTIB across Asia, her role as consultant and advisor to Thome Ship Management CSR initiatives in Singapore, and her participation in debates and local initiatives around conservation and climate change.

At Hill+Knowlton Strategies, Hedvig is helping clients define, develop and deliver powerful and impactful CSR and Better Impact strategic initiatives to help drive change for better for people, planet and organisations.

Hedvig holds a Bachelor of Honors in International Business and Communication from AUT.


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Yiting Foo

Corporate & Finance Lead
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Leading the Corporate & Finance practice at Hill+Knowlton Strategies in Singapore, Yiting Foo has close to 20 years of both in-house and agency experience. Her broad expertise spans corporate and financial communications, IPOs, M&As, and research and branding, as well as investor, media and stakeholder management.

Most recently, she spent time in Myanmar where she established and trained an in-house corporate communications team for the Asia World group of companies. Her remit also covered corporate communications and corporate social responsibility work across their key infrastructure subsidiaries, including Yangon International Airport and Asia World Port, among others.

Prior to this, Yiting was a Director with one of Singapore’s specialist corporate & financial communications and investor relations firms, where she managed investor and media relations as well as corporate communications initiatives for clients from diverse industries across multiple sectors. Yiting has also managed various government accounts at a global agency and has led market research and rebranding projects under her own brand.

Throughout her career, Yiting has advised numerous listed and private clients, including SIA Engineering, Wearnes, Samsung, Morgan Stanley, National Arts Council, Tripartite for the Employability of Older Workers and National Youth Council. Yiting started her career with one of Singapore’s most famous homegrown companies, Creative Technology, where she was part of the global corporate communications team.

Yiting holds a Bachelor of Arts in Professional Communications (Distinction), majoring in Public Relations from the Royal Melbourne Institute of Technology University, Australia.


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Jocelyn Ko

Business-to-Business (B2B) Lead
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Jocelyn Ko currently leads the B2B practice at Hill+Knowlton Strategies in Singapore.

She drives H+K’s B2B offering, and lends her strategic communications expertise across the practices. She is an experienced issues and crisis management consultant, and a part of H+K’s training faculty as a crisis communications and media trainer for clients in Singapore and the region.

Jocelyn is the lead issues and crisis advisor for Compass Group in Asia Pacific, where she provides high-level strategic counsel to help them manage risk on a wide range of issues such as virus outbreaks, food contamination, supply chain and other industry issues.

For the past 10 years, Jocelyn has worked with many businesses and institutions across different sectors, from technology, energy + industrials, health + wellness, to government + public sector. She is an expert in helping brands navigate crowded markets and challenges, through effective communication campaigns that comprise insights-driven planning and robust execution.

Jocelyn has worked with leading technology brands such as Huawei, Google, Cisco Systems, Dell EMC, VMware, Nutanix, Tata Consultancy Services, CyberSource, Alibaba, Phillips, and Intel, and was a key advisor in the development of executive, internal, partner, customer, and event communications. In keeping at the forefront of technology trends and themes, Jocelyn produced Asia’s first ever Digital Disruption Summit in 2015, and helped to launch the first ever thin form factor PC – Intel’s Ultrabook series – in Asia Pacific, back in 2011.

She has also worked with Shell, Collins Aerospace, Embraer, SES, Commscope, BASF, Borouge, Caterpillar, Givaudan, the Integrated Health Information Systems (IHiS), Johnson & Johnson Medical Devices, Merlin Entertainments, the Singapore Police Force (SPF), and the Singapore Tourism Board.

Jocelyn is trained in internal communications and change management, and her work includes the award-winning “Power of One” change management campaign for UEM Berhad, and various employee communications campaigns for Yum! Asia, British American Tobacco (BAT), Allergen, and Merck.


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