As part of the Dell Channel Partner Program, H+K Singapore was tasked to execute a targeted demand generation campaign in Pakistan to capture quality leads for Dell Technologies’ solutions based on the theme of Unified Workspace.

A highly relevant target audience of IT, Business Decision Makers & Influencers was generated based on our proprietary Audience Mapping Techniques and data-driven segmentation. Media investment focused only on individuals that met our business goals.

Multi-variate hypotheses comprising different creatives, copy, and targeting were taken to market and our Real-Time Optimization techniques focused budget on the best performing campaign streams to maximize Return On Ad Spend.

High quality leads were generated via fair content exchange through LinkedIn Lead Generation Forms to feed the client’s nurture program. The campaign achieved 62 quality leads, a lead form completion rate of 10.16% in Pakistan, and a reduction of 61.05% in cost per lead through our real-time optimization.